Best Product Photography Services
Product Photography - Artistic
Now more than ever, being successful in business relies on stunning images. Whether you are selling items on Amazon, or selling your services through your website and social media, a picture is truly worth a thousand words.
Pictures of the items available at your business should reflect the qualities and values of your company. Having great, professional pictures is an integral part of any successful business. We understand this and are able to reflect the most important aspects of your products, and your business through the images we create. In a culture dominated by phone cameras and thousands of clicks per day, it can be easy to overlook the value of professional photography. Now, more than ever, it’s true that anyone can take a photograph, but not every photograph is suitable for an advertising campaign. Professional Product Photography operates on several levels at once. Professional Product Photography can set a mood, convey quality and scale while also showing customers what they will be getting when they make a purchase. Those who are unfamiliar with the elements of truly professional product photography may be unaware of this and thus miss out on the benefits of hiring a professional photographer. We are focussed on providing the best possible photography services for our customers. Our Product Photography Services are all about helping our clients reach their customers through the images we create.
Tell a Story
Every e-commerce company needs to have product photography. It helps to showcase your products in the best light and make them more appealing to potential customers. However, it's not just about taking a nice picture of your product; it's about creating a sense of emotion and connection with your audience. One of the most effective ways to create an emotional connection with your audience is by telling a story. People are naturally drawn to stories, and they can help your audience connect with your brand on a deeper level. When it comes to product photography, telling a story can be as simple as showing your product in use.
For example, if you sell outdoor gear, you could feature your product being used by a group of friends on a camping trip. This not only showcases your product but also creates a sense of community and adventure that your audience can connect with.
Create a Lifestyle
Another way to create an emotional connection with your audience is by creating a lifestyle around your products. Showcasing your products in a real-life setting can help your audience imagine themselves using your product in their own lives.
For example, if you sell skincare products, you could feature your product in a bathroom setting with towels, candles, and other skincare products. This not only showcases your product but also creates a sense of luxury and self-care that your audience can connect with.
Creating Great Impressions through Product Photography
Consumers are visual creatures. Companies must capitalize on this visual nature in order to thrive in today’s markets. Consumers are hyper-visual and marketers have only a few milliseconds to make a good first impression in the minds of consumers. Only images and messages that stand out will be able to fully capture the attention of the consumer. The internet is so full of imagery (good, bad and forgettable) that it’s easy for average pictures to be forgotten, or worse, go completely unnoticed. We don’t take “average” pictures.
Next time you’re browsing the internet for a product, pay attention to the images that catch your attention. Think about what makes these images stand out in your mind. Do these look like pictures that somebody snapped with their cell-phone? Probably not. Chances are, the company paid a professional photographer to create these images. This is what we do: Create stunning images that are sure to be remembered by consumers. More than two-thirds of e-commerce shoppers say product imagery influences their purchasing decisions. Don’t ignore the impact that product photography has on the conversion of leads for your product. But these impressions are only the beginning…
The Importance of High-Quality Photos
When it comes to online shopping, customers cannot physically touch or see the product in person. Therefore, the product photos are the primary source of information for the customer. High-quality product photos help customers understand what they are buying, and it also builds trust in the product and the seller.
Product photos are one of the most critical factors in driving sales on their platform. They state that products with high-quality images receive more clicks, more conversions, and ultimately more sales.
Additionally, Amazon.com has specific requirements for product photos. These requirements ensure that the images are of high quality, consistent, and provide the necessary information to the customer. Failing to meet these requirements can result in the product being removed from the platform.
Elements of Great Product Photos
Customers are more likely to purchase a product that they have seen in detail. One of the secrets we use in our product photography is the creation of multiple angles and multiple types of imagery for your product(s). Consumers are much more likely to spend more time on your Amazon.com listing when you have 5-8 images of each product. The reasoning is simple: When shopping online, people cannot pick up and examine the merchandise like they used to do when shopping in a physical store. So we encourage our clients to present at least 5 distinct views of most products which includes a 3-D view at a 45 degree angle from above, images of all four sides of a product, a close-up of the product label and at least one view of the product being used. Interested consumers will probably view all of the pictures which, in turn, causes them to interact with your listing for much longer than other products that might have only one of two pictures. Getting all of these different viewing angles, getting the lighting right and having the proper focus points and resolution are all reasons why it’s important that you hire a professional product photographer. With our years of experience, the best equipment and creativity, we can make sure that you get results you will be proud of. These are the images that will convert consumers from “lookers” to “buyers.” We pride ourselves on providing the best Product Photography services in Herndon, VA. Expertise + Experience + The Right Equipment + Dedication to Client Satisfaction = The Winning Combination for your Product Photography needs!
Hiring a Professional Product Photographer Matters
When you want your products to stand out from the crowd, you need an expert photographer. It’s just that simple. After spending your time and money developing a unique and specialized product, it doesn’t make sense to present that product to consumers with a snapshot taken on your cell phone. Instead, you can raise the customer's perception of value by presenting your products in an eye-catching and creative manner so that your price seems like a bargain. Great product photos are the last (and best) investment you’ll need to make in order to maximize your sales and complete your journey to success. Don’t sell yourself, and your business short by settling for “average” images. Get the very best product photography in Herndon, VA.
Power of High-Resolution Product Photography in Print Ads
High-resolution images have more pixels than lower resolution images, which means they are much clearer and sharper. These images capture more detail and can showcase your products in a much better light. When your customers are browsing through your print ads, they want to see your products in great detail. High-resolution images can help to bring out the unique features of your products, such as texture, color, and shape.
Another significant benefit of using high-resolution product photography is that it can enhance the overall quality of your print ads. The quality of your images can make a significant impact on the quality of your ads. High-resolution images can make your products look more professional and visually appealing, which can grab the attention of your target audience.
Using high-resolution product photography can also save you money in the long run. Investing in high-quality images may seem costly upfront, but it can save you money in the long run. High-quality images can be used for multiple purposes, such as social media posts, website banners, and email marketing campaigns. By investing in high-quality images, you can save money on future marketing efforts.
Every Product Photography Job is a Custom Job
Presenting your product beautifully through well-captured images demonstrates the importance you place on it, which aids in attracting customers. To achieve successful results in product photography, the photographer must provide customized services that meet the needs of each individual client. There are no two products that are alike. This is why we craft each image to match the project's vision. Our expert product photographers create custom photography for brands based on their specific requirements and the vision of the company. By catering to clients in this manner, we are able to deliver iconic images that are as timeless as they are effective..
Artistic License…
One of the more fun aspects of being a professional photographer is when a client gives us artistic license to create fun and artful images that will represent the brand online and in print. Whether the original idea comes from the client or if we are given free rein to create, we can always come up with something striking. We believe that there is no such thing as a “boring product” — we will always strive to find the beauty and art in everything we photograph.
Tech Specs:
Let’s get technical for just a minute: We shoot with the state-of-the-art NIKON D850, which boasts a spectacular 47.8 megapixel resolution. To put this into perspective, the latest iPhone camera (iPhone 12 Pro Max) shoots at a maximum resolution of 12.5 megapixels—so our images offer 400% higher resolution. To put it another way, you could take any one of our RAW, Full Resolution images and order a print that is 10 feet wide by 6 feet tall and the image would be crystal clear without any further processing needed! You may not think you need images at this super high resolution, but it should give you peace of mind that if you ever want to create a poster for a trade show, window display or any other marketing or sales need, you can use the images that we create without any further editing or post-processing!